Beauty influencer Mirta Miler on makeup trends for 2024

Mirta Miler never planned on becoming an internet makeup sensation, it just sort of happened. The 26-year-old Croatian content creator started her TikTok page in 2019 to share her hobby, and attracted the attention of millions of followers (18.2 million, to be exact) with her beauty tutorials and entertaining editing.

Since then, she has partnered with brands like L'Oreal, Nivea and Anastasia Beverly Hills, making beauty fun and accessible for everyone. With her technical know-how and her finger on the pulse when it comes to beauty trends, we simply had to go to Mirta for her thoughts on makeup trends for the year ahead!

Mirta Miler: Becoming a content creator was never something I planned, and I never imagined this could be my career. I dreamt of being confident enough to film videos because I always had a passion for makeup and beauty, but I have always been hesitant about it, and a little bit shy in front of the camera.

At approximately 21, I started filming for fun as a hobby after work and college lectures. After a couple of months, the views really took off, and I started filming every day. It only took a couple of brand deals for me to quit my corporate job and decide to risk it all and devote myself to my dream.

MM: Everyone views beauty as something different. Someone finds beauty in simplicity while someone finds beauty in more creative expression. 

What brings me the most joy is when people tell me, "I’ve been using the advice that you gave me, and it really changed my everyday routine." I am honoured to have even a small, micro-impact on someone’s life to make them feel better about themselves.

MM: TikTok is unique because you can reach people from all around the world. On other social media platforms, you may be limited to your location. With TikTok, people from all around the world with the same interest are able to connect over one unifying subject.

MM: "Revenge Makeup" is a makeup trend I am excited for. The eyelashes are dramatic, paired with a darker lip. This is the look where you "feel like you have never looked better." I don’t take trends too seriously, and I am not a vengeful person, but I am having fun with this trend!

MM: I think everyone is a little tired of the "Clean Girl Aesthetic."

A creator that inspires me is @Meicrosoft. She is an iconic artist! I also love Nikkie Tutorials.

I am really loving lip and cheek stains! They are so versatile and enhance your natural beauty. My favorite cream blushes at the moment are definitely the Sheglam Color Bloom Liquid Blushes.