10 Best SEO Tools For 2020

Of course, SEO isn’t just about maximizing the raw number of clicks. It’s about getting quality traffic, which means that people who visit your site find what they’re looking for. For example, if you sell motorcycle brakes, it doesn’t help if you get a bunch of clicks from people looking for car brakes.

To do this, you need to use the right keywords, and sprinkle them throughout the text. So, how do you know what keywords to target? You don’t have to stab blindly in the dark. These days, there are plenty of tools that can help manage the job for you. We’re about to go over ten of them, so you can find the best SEO tool for your needs.

1. Search Console

Search Console is one of the most essential tools available for any website. It provides a ton of useful, in-depth data on total impressions as well as keyword rankings. In addition, it will index various URLs, perform speed testing, check your website for mobile compatibility, and check your links for usability.

You can even submit a full sitemap, to analyze all your pages at once. Our only complaint is that it generates reports with a slight delay. On the other hand, it’s one of the best SEO tools available.

2. SEOquake

SEOquake is designed primarily for experienced users. As a result, it can take some time for beginners to understand some of its reports. That said, once you learn how to use it, SEOquake offers some of the best options available on the market. Best of all, it’s free, so you don’t have to pay for these useful insights!

One of SEOquake’s best features is its “cheat sheet”, which shows you any issues with your site and makes recommendations. You can also track backlinks, Facebook likes, and your current Google ranking for any given keyword. Not only that, but you can view how many visitors you’re getting from different countries, which is very useful if your site has an international target audience.

3. SEO Spider

SEO Spider comes in two different versions: a paid version and a free version. The free version has some limitations, but also offers some excellent functions. As its name implies, it’s primarily designed as a web crawler, and analyzes how your site will look when crawled by search engines. It checks all your links and interlinks, which should prevent any dreaded 404 errors. Not only that, but you can check missing meta tags, as well as duplicated tags or tags with the wrong length.

With the paid version, you can also customize robots.txt, and integrate your site with Google Analytics. Paid version customers include Dell, Shazam, and Disney, some of the biggest businesses in the world.

4. Google Search Console

Google Search Console is free for anyone with a website. Not only that, but it comes from Google, by far the web’s most popular search engine. If you’re a beginner, you’ll appreciate the user-friendly interface and easy-to-understand reports.

You can use Google Search Console in two ways. First, it works as a troubleshooting tool to help you find dead links or spam. Secondly, it analyzes your search rankings and tells you how your site performs for different keywords. Keywords are important in SEO. Search engines like Google use keywords to decide whether the content is what a user is searching for. Choosing the right keywords will ensure your content ranks higher in the SERPs. If the data you get from Google Search Console says your content isn’t performing for the keywords you are targeting, try an agency that offers content writing services UK to see better results. 

5. Rank Tracker

As we already mentioned, keywords are an essential part of SEO. Using Rank Tracker, you’ll be able to easily identify and find out where your website ranks for your target keywords.

6. SEMrush SEO toolkit

SEMrush SEO Toolkit is a paid tool, but if you’re willing to pay the fee, it’s very robust. It’s designed to compare your site with other, competing websites. This includes both keyword analysis and backlink analysis. If you’re in a competitive industry, these are must-have features.

The dashboard is full-featured and shows a ton of information. It can be a bit confusing if you’re a beginner, since there’s just so much data to go over. But once you get your feet wet, you’ll have one of the most powerful SEO tools available.

7. Ahrefs

If you’re looking for the most powerful SEO tools on the market, Ahrefs should be near the top of your list. It’s a paid tool, but it offers several useful features. The two most important are the keyword crawler and the site audit. The keyword crawler finds useful words and phrases for backlinks, while the site audit highlights pages that need improvement. It’s not a free tool, but it’s well worth the subscription cost.

8. Majestic SEO Tools

First released in 2011, Majestic SEO Tools is one of the longest established SEO tools around. Over the years, they’ve developed more backlink data than any other tool on the market. You can choose to view historic website data, or current data. You can also view the “Majestic Million”, the ranking of up to a million top websites. One other bonus feature is the ability to look for negative links to your own website. If people are criticizing your site, you’ll immediately know who and why.

9. Google Optimize

In addition to their search console, Google offers another top-rated tool: Google Optimize. Unlike most SEO tools, it doesn’t primarily focus on keyword rankings. Instead, it focuses on how engaging your content is, and how much of your traffic is quality traffic.

Google Optimize is free to use, but it can be challenging for beginners to use. That said, once you’ve got the hang of things, you can take advantage of multiple content tests. One of the most powerful is the A/B test, which lets you compare various elements on the page to measure their impact.

10. Moz Pro

Moz Pro is a community-supported SEO tool that’s designed primarily to boost your website’s rankings. You can view your total traffic, as well as your ranking on various search engines. You can also use their analytics tool to see which combinations of keywords will improve your site’s performance. Moz Pro costs a monthly subscription, but you get a 30-day free trial to see if it’s right for you.

Final Verdict

Which one of these tools is the right fit will depend on your site and your level of expertise. Then again, they’re all worth taking a look at. Try a few different options, and see which one gets you the best results!