How have the Oscars changed over the years?
BY James Oliver
6th Mar 2024 Film & TV
5 min read
The Academy Awards have a long, celebrated (and sometimes
troubled) history, but one with some surprises too. Here’s everything you need
to know about the Oscars—past, present and possible future
They're 34 cm high, weigh 4kg and they're one of the most
recognisable objects in the entire world.
"They:, of course, are the Oscar statuettes, and it's almost
time for them to be handed out once more, to another batch of no-doubt
thoroughly deserving winners.
While we wait for the red carpet to be rolled out and the
envelopes to be opened, let us cast a backward glance over the history of the
Academy Awards. It is far more surprising than you might expect...
Beginnings of the Academy and the Oscars
The Academy of Motion Pictures, Arts and Sciences (AMPAS)
was established in 1927, but not for the purposes of recognising talent. That
came later.
As imagined by its founding fathers (who, not
coincidentally, ran the major studios), AMPAS was to be a way of keeping the
unions out of the film business, by creating a forum where labour relations
could be handled in house. Only belatedly was it decided an awards ceremony
might be a nice cherry on top.
The first was held in 1929. Wings was named Best
Picture, Janet Gaynor was Best Actress and Emil Jannings, Best Actor. The whole
thing took 15 minutes.
The early years of the Oscars
It's fair to say the awards proved more enduring than the
attempts to circumvent employment law (long story short? The workers noticed
the bosses were trying to stiff them and unionised anyway).
"It was genuinely newsworthy when 'Gone With the Wind' nearly swept the board"
Films were a global obsession then, so it was probably
inevitable that the Oscars, as they were soon known, would attract attention: no matter that these were,
essentially, just glorified Employee of the Year awards, it was genuinely
newsworthy when It Happened One Night lifted all five major awards (Best
Picture, Director, Actress, Actor and Screenplay) or Gone With the Wind
nearly swept the board.
Oscar himself
Cedric Gibbons (pictured here in 1936) designed the Oscar statuette in 1928. Credit: Macfadden Publications, Inc
The statuettes were designed by Cedric Gibbons, pre-eminent
art director of his time, and they've remained unchanged since then.
There are several competing theories as to how they got the
name “Oscar”; the one most widely believed is that Margaret Herrick, librarian
for the Academy, saw the first and said “Why! He looks just like my Uncle
Oscar!”
The closed shop
If you weren't in the club, you weren't going to get
noticed. Sorry, foreign filmmakers: the early Oscars were Hollywood talking to
Hollywood.
A breakthrough came in 1934 when a foreign film was
recognised for the first time: The Private Life of Henry VIII from the
UK. Its star, Charles Laughton, even won Best Actor.
But the real fun came in 1949 when a foreign film had the
actual temerity to win Best Picture. This was Laurence Olivier's Hamlet—truly
some weird, alien intruder in the otherwise wholesome American cinemas, at
least if some industry bigwigs were to be believed. The storm passed, but not
before some significant movie-business figures talked seriously about ending
the awards.
(By contrast, three of this year's ten Best Picture nominees
are in a language other than English.)
When everything was swell
The early Oscars were broadcast on the radio, with clips
seen in newsreels. But when TV came along, and ordinary people could actually
see proceedings for the first time, the ceremony grew into something even
bigger. Much of the US tuned in for songs, dancing and Bob Hope—the longest
serving (and definitive) master of ceremonies.
"While ascetic film fans may deplore the spectacle, the spectacle is why normal people watch it"
The coming of television also meant that fashions—no, let's
be honest, women's fashions—could be beheld, scrutinised and judged, a
tradition that's probably more important than most of the technical awards (put
together); while ascetic film fans may deplore the flummery and spectacle, the
flummery and spectacle is why normal people watch it.
The times they are a-changing
Saul Zaentz, Jack Nicholson, Louise Fletcher and Michael Douglas posing with their Oscars at the 1976 Academy Awards on March 30, 1976. Credit: Los Angeles Times via Wikimedia Commons
The Oscars were no more immune from the tumult of the 1960s
than anyone else. In fact, they offer a slow-motion demonstration of radical
change. In 1966, the safe-as-houses The Sound of Music took home
Best Picture; four years later that honour fell to Midnight Cowboy, a
very different kettle of fish.
Then-Academy president Gregory Peck deserves much credit for
recognising this, resolving to shake up the staid institution; he brought in
new, younger and more diverse voting members while pensioning off some of the
old guard. This left the Oscars in good shape for the 1970s, when films like The
Godfather, The French Connection and One Flew Over The Cuckoo's Nest
ruled the roost.
“Indiewood”
The 1980s were the zenith of the Oscars, with the ceremony
grabbing huge ratings and the show—and the frocks—becoming ever more elaborate.
"1998 saw 'Titanic' clean up and James Cameron declare himself 'king of the world'"
It couldn't last. Come the 1990s, an upstart entity called
Miramax began campaigning aggressively for films it had produced, ignoring the
gentlemanly conventions that had previously been accepted. It worked: films
like The Crying Game, Pulp Fiction, The English Patient
and Shakespeare in Love all won famous victories. Honesty box:
the man behind this was Harvey Weinstein. Now let us say no more about him.
Still, traditional Hollywood still had its successes: one of the Oscars' biggest ever nights was the ceremony of 1998 when over 50 million
Americans tuned in to watch Titanic clean up, and James Cameron declare
himself “king of the world”.
Decline and...?
Oppenheimer is hotly tipped to take home many awards at this year's Oscars. Credit: Universal Pictures
In response to the #OscarsSoWhite campaigns, which impugned
the Academy's record of acknowledging Black talent, AMPAS brought in new blood
to their membership. This made itself felt quite quickly; witness how the
underdog Moonlight triumphed over expected favourite La La Land.
Or Parasite became the first foreign language film to take Best Picture.
The trouble is, for many, the Academy Awards have never felt
less relevant. Certainly, far fewer are watching, and some have blamed this on
the more obscure/less traditional films being nominated, especially as the Oscars
don't exactly care for superhero films.
"This year's Oscars are the most important in quite some time"
This year's Oscars are the most important in quite some
time. There are big, recognisable movies in the mix (Barbie and Oppenheimer);
if they can't bring in more viewers then there will be panic—and the first
mutterings that the most famous awards ceremony in the entire world has had its
day.
The overlooked
How important are the Oscars anyway? Quite apart from all
the foreign filmmakers the Academy have neglected, they've managed to miss out
on quite a few of their own. Fritz Lang? Never even nominated. Marlene
Dietrich? Nada. Barbara Stanwyck? Just a belated
“oops-sorry-we-missed-you-please-accept-this-honorary-award”.
But everyone knows the Oscars aren't based on merit, that
they reflect fads and fashions, that there are sympathy votes (and
prejudices...) and that the films they pick are often quickly forgotten.
That doesn't stop so many of us following them devotedly
though.
Banner photo: Christian Bale, Natalie Portman, Melissa Leo and Colin Firth with their Oscars at the 2011 Academy Awards. Credit: Staff Sgt. Carlos Lazo
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