How online dating has changed British dating culture

Online dating shows no signs of slowing with the number of relationships starting through a website on the increase. Find out how exactly it's changed British dating culture.

Technology for better or worse?

Developments in technology are shaping our day-to-day lives and that includes our dating rituals. But is this really such a bad thing?

You might view online dating like a scene from Logan’s Run: watching Michael York’s character beam in potential dates and swipe the proverbial left until the right woman shimmers into view. Certainly, for techno-cynics and cyber-phobes alike, the recent swell in online dating may leave you feeling more isolated than before, bewilderingly clicking into a dystopian near-future. 

But it’s not all shallow swipes and fast holograms.


Love online

In Britain, one in five relationships begin on the internet as nine million of us attempt to find love online per day. And according to recent studies they're more successful than those that start out in a more traditional sense. 

Research carried out by psychologists at Chicago University found that just over a third of couples who married between 2005–2012 met via the internet and had a 25 per cent higher success rate than those who met face to face.

This could be due to the specific nature of searching for love online as we hone our requirements and match with those of a similar agenda. 

Read more: 7 Dating anxieties to overcome when you're over 50

The pros seem to outweigh any cons when looking at cultural changes directly related to online dating. We have the choice to be more sexually open and break societal norms in choosing a partner, searching a more diverse cross-section of society. 

Psychology lecturer Dr Jeff Gavin has researched the social science behind dating sites, disproving theories that online communication hinders our rapport. Instead, “we ask more questions and give more intimate answers, than when communicating face-to-face”.


Join Reader's Digest dating

It’s certainly worth exploring, if not just out of curiosity. Reader's Digest has its own user-friendly dating website with a simple registration. Visit 

1. Create a profile for free

2. Find a match for free

3. Pay an affordable membership fee

4. Start chatting to your match right away!

You can receive a rather attractive 20% discount should you decide to upgrade. Quote SPRING20.

Get clicking!  


Uk Online Dating Stats - Dating Friends

From Visually.