How Have Microgaming Casinos Kept Their Edge After More than Two Decades?


4th Aug 2020 Technology

If you regularly frequent the leading online casino comparison sites such as bestcasinosites.net, you’ll know that Microgaming are one of the oldest software providers in the iGaming industry.
Make no mistake; Microgaming blazed a trail for others to follow when the iGaming market began in earnest in the mid-90s, meaning that it has well over 20 years’ experience developing casino games and providing the most immersive gambling experiences available online.
Despite this, Microgaming remains one of the freshest and most innovative software houses in the world, but how exactly does it remain so relevant? Here are some of the key reasons!

1. A Brand of Firsts

Let’s start with the basics; as Microgaming has been at the forefront of several iGaming trends and milestones since its inception in 1994.
To this end, the first world’s progressive jackpot game was launched by Microgaming in 1998, changing gameplay mechanics and player expectations forever.
Progressive slots are incredibly popular in the modern age, and in addition to being responsible for the first ever title in this genre, Microgaming is also synonymous with iconic jackpot games such as Mega Moolah and the Wheel of Wishes slot.
The success of Microgaming’s innovative progressive network is borne out by the amount of cash that it has paid out in prizes over the years. In February 2019, this sum broke the €1 billion threshold for the first time, cementing its position as the market leader in the field of progressive slots.
Interestingly, these payouts include a number of staggering individual prizes, with the recent landmark reached after one lucky earned a hefty €13.3 million through the aforementioned Mega Moolah slot.
Incredibly, Microgaming also designed and developed the world’s first branded slot game, in the form of the iconic Tomb Raider.
This created a franchise that became one of the most popular in the gaming world as a whole, and it undoubtedly inspired an entire generation of themed and branded titles that have helped slots to become the dominant iGaming vertical in recent times.
On a final note, Microgaming also launched the first fully three-dimensional slot game back in 2011, long before this type of title became popular. Others have since followed, but Microgaming remains active in this space and the development of VR titles in the UK.

2. Prolific Output and a Focus on Mobile Gambling

According to data from the UK Gambing Commission (UKGC), 44% of gamblers were wagering regularly on their smartphone device or tablet as long ago as 2016.
This figure has since progressed beyond 50%, and one of the ways in which Microgaming has stayed relevant is by focusing heavily on the development of slots and titles for handheld devices.
To this end, Microgaming were proud winners of the ‘EGR B2B Award for Best Software for Mobile Games’ in 2017, while it also won the International Gaming Awards’ Mobile Product in the same year.
These awards are also indicative of the brand’s relentless work ethic and prolific output, which has seen it build the largest imaginable portfolio of online and mobile games. It even won a prize for this back in 2016, at the heralded BEGE Awards ceremony.
This output has resulted in Microgaming building an estimated library that boasts an estimated 800 games, almost half of which are immersive (and in many cases, themed) slots.
This is typical of the marketplace, where slots currently account for nearly two-thirds of the total online GGY in the iGaming realm.

3. Microgaming is a Sustainable and Eco-friendly Brand

Undoubtedly, one of the biggest topics of the last decade has been sustainability and corporate social responsibility (CSR).
This has certainly become a key component in the fight against climate change and its adverse social impact, with trail-blazing brands across the globe taking practical steps to protecting their environment and the world around them.
Microgaming offers a relevant case in point, with its sustainability pledge recognising the responsibility that it has to protect the environment beyond merely legal and regulatory requirements.
This is one of the most detailed and meaningful pledges of its type in the iGaming industry, and Microgaming has taken steps to identify the environmental impact of its activities and the way in which it creates, markets and launches its products.
The brand has also committed to taking practical steps that reduce its environmental impact, with a particular focus on preventing pollution and improving its performance from the perspective of sustainability.
This makes Microgaming a leader in this field from the perspective of iGaming brands, and one that is continuing to influence the actions of their rivals across the globe.
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