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5 Great printed items to explore as print marketing makes a comeback

5 Great printed items to explore as print marketing makes a comeback

UK consumers are starting to tune out digital messaging at an alarming rate. One recent study found that 54% of UK residents believe that digital advertisements aren't effective.

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On top of that, a full 36% of UK internet users report that they use ad blockers some or all of the time. In other words, digital channels are no sure thing for marketers.

By comparison, print marketing is experiencing a resurgence. The difference is stark. Consumers are now 152% more likely to pay attention to print marketing vs. digital. That means businesses should place a renewed emphasis on print media to meet their marketing goals.

Before they do, however, businesses must reacquaint themselves with the latest forms of print media they can use to reach their audience. Here are five perfect marketing print media examples they can begin with.

1. Customized business cards

They say that you never get a second chance to make a first impression. That means giving potential customers something memorable at the initial point of contact is a marketing must. Today's businesses can do just that with the latest in business card designs. Unlike the staid and boring business cards of the past, advances in printing technology offer limitless business card possibilities. Companies like Print In London can add elements like spot UV, embossing, or foil that turn an ordinary business card into a valuable piece of marketing print media.

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2. Direct mailers

Although many businesses abandoned direct mail as a marketing option once email took off, there's recent evidence that its' having a renaissance. In fact, direct mail is proving to be an excellent way to drive consumers back to digital channels. A recent study found that 70% of UK consumers were driven to an online activity by a mailer, and a staggering 80% scanned the QR codes businesses included. In other words, direct mail is another excellent print media marketing strategy.

3. Door hangers

Like direct mailers, door hangers allow brands to capture the attention of consumers right as they open their home's front door. And although door hanger marketing is something of a lost art, it still represents a relatively low-cost print marketing approach. They check all of the important boxes. You can target them to specific demographics via screened address lists, they aren't easily ignored, and they boast a high rate of return.

4. Custom catalogues

For decades, catalogue-driven companies were the kings of retail. Then, eCommerce businesses made them all but vanish from people's mailboxes. The change didn't last long, though. Today, the biggest online retailer in the world — Amazon — uses mailed catalogues as part of its marketing strategy. It's a trend that other businesses should emulate to cut through the digital noise and establish relationships with consumers once again.

5. Stand-ups and window displays

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Last but not least, there's always something to be said for the value of high-quality printed stand-ups and window display elements. They offer businesses the opportunity to convert their retail and office spaces into marketing opportunities. After all, there's a reason that famous brands like Selfridges and Harrods put so much time and effort into their window displays. It's because they stick in consumers' minds and leave an excellent brand impression. Other businesses would do well to emulate that tactic as a part of their print marketing efforts.

The takeaway

The bottom line is that print media offers businesses high marketing success rates, lower costs, and unique opportunities to reach consumers. That's why print marketing — in its many forms — is making the comeback that it is after years of remaining side-lined. By leveraging some or all of the printed materials highlighted above, just about any business can build a multifaceted print marketing campaign in no time. And they can ride that campaign to greater success as digital channels reach their ultimate saturation point.

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