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3 top tips for strong visual app design


20th Nov 2020 Technology

3 top tips for strong visual app design

Visual design is probably one of the most important features that determines whether your app is successful. There are several rules that might be incorporated to make sure your design is effective. Stay with us and learn the most important.

The power of good teamwork

Designing an application is a task for more than one person and it surely isn’t a simple

process. The final result is a composite of many factors, with the most important being how effectively the team communicates with each other. That affects everything else in the process of creating clear UI or compelling graphic design. There isn’t one simple rule to achieve good teamwork. However, there are a few points that can definitely make a positive contribution to this. 

A good start might be, if the team works for a company that has been active for a while in the field of application development, there is nothing more valuable than long-term experience in a specific area, because in that way the company is able to support its employees at every stage of application development. Equally important, such a company ensures that they are regularly trained, which then contributes to even better results. An example of a company that’s been operating for some time and has already developed a wide range of successful applications is To sum up, it’s crucial that you choose a competent team with some experience that can really make your project successful.

Colour scheme

The latter rule might not be specifically dedicated to graphic design, but it has a direct

influence on it. Now, let’s move on to discuss a topic that is strictly connected with the layout of your project. Choosing the proper colour scheme is probably the most important thing to keep in mind when making your first decisions. Some aspects are obvious, such as making it correspond to your brand’s colours. But, what then? Is there a way to make your design successful and more user-friendly?

The first rule to remember is to use a few shades of your brand’s scheme and not limit yourself to just one. Sometimes you might even add a little bit of contrast to create a more compelling project that catches the eye. 

The second thing worth your attention, and a very popular trend nowadays, is to make a dark mode available in the app’s settings. It’s a good idea to include this feature in your project, but remember to use your colours skillfully. Some application developers choose to change the main colours when the dark mode is active, so they correspond to each other better. 

And last but not least, remember to use colour psychology to your advantage. You’re probably familiar with the idea that colours influence your users’ emotions, so try to make the most of it. One rule to remember here is that red is a good colour for star rating or purchase buttons. Another is that blue shades are perfect for bank or stock applications because it has been proven to help gain customer trust.

Make the layout relevant to your brand’s mission

This may sound obvious, but it still needs to be mentioned. It’s crucial that your visual design corresponds well to your brand’s industry. One of the rules to keep in mind is of course the colour scheme, which we’ve just discussed above. But there’s much more to it and we’re about to reveal the most important issues. First of all, you have to keep in mind what your brand’s main purpose is. Do you want to create an e-commerce, banking, e-learning or travel app? Depending on the sector, you have to choose different project profiles. The layout must strictly correspond to the app’s goal, so be careful not to mismatch them.

This is best understood in some examples, so imagine that you are creating a banking application. It’s obvious that you should avoid flashy graphics as it won’t be appreciated by the customer. They’ve come to you expecting a calm interface that lets them manage their finances. But when creating a travel application, it’s completely opposite. A dull layout and an official tone will quickly bore your customers and make them choose the competition. If you want to look into this further, we encourage you to check out some projects online, where you can see how various designs reflect an app’s profile and main goal. We hope that this article has given you some insight on how to prepare yourself for choosing the best visual design for your project.


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