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Learn eyeshadow makeup from Mimie Jay

Learn eyeshadow makeup from Mimie Jay

She is a makeup artist, beauty influencer, YouTuber, and full-time blogger in Dubai.


She has been in the industry for years and has worked with some of the biggest names in the business. She is known for her creative approach to makeup and her ability to create looks that are both glamorous and wearable. Her YouTube channel has thousands of subscribers, and her blog receives many monthly views.

Wondering who this person is? She is Omowunmi ‘Mimie’ Idowu, better known as Mimie Jay. Mimie’s work has been featured in various publications, and she constantly encourages aspiring makeup artists to try new things out. Quite recently, she talked about how she slowly understood the craft behind good eyeshadow makeup.

Choosing the right makeup brush

Many people believe that the key to great eyeshadow is in the quality of the product itself. Mimie believes otherwise. She says, “While it is true that using high-quality eyeshadows will produce better results, the real secret to perfect eyeshadow lies in the brush. A good makeup brush will pick up the right amount of product, distribute it evenly, and blend it seamlessly. In contrast, a cheap or poorly made brush will often apply too much eyeshadow or disagree appropriately, resulting in a patchy or uneven finish.

I quickly learned this in my career, so I first invested in a high-quality makeup brush. I knew that with the right tool, I can create any look my clients desire, from a natural daytime look to a smoky eye for a night out on the town.”

Focus on the base eyeshadow

According to Mimie, the face is a canvas, and if you want to highlight your canvas, you must focus on the eyes and eyeshadow. She said, “Applying a base eyeshadow is a great way to make your eyeshadow color more vibrant and to help it last longer. To make your eyeshadow look more vibrant, apply a base eyeshadow before applying the primary eyeshadow color. I always choose a light color and apply it all over the eyelids and up to the brow bone. This helps to create a smooth canvas for the eyeshadow and makes the color pop.

Additionally, I also use a primer to extend the wear of the eyeshadow and prevent creasing. When applying the base eyeshadow, I use a light hand and blend well. Finally, I lay the primary eyeshadow color on top of the base shadow using a slightly heavier hand. Using a blending brush, I blend out any harsh lines.”

Mimie's YouTube channel is often the go-to place for many makeup enthusiasts to learn more about how to apply makeup. She also writes blogs and makes reels on Instagram to stay connected with her followers.

In addition to sharing her makeup tips, Mimie also reviews different products and gives her honest opinions about them on her social media pages, including Twitter. Her goal is to help her viewers find the best products for their individual needs. As a result, she has become a trusted resource for many people looking for honest and unbiased advice about makeup.

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