Organising An Event: What To Consider
BY READERS DIGEST
27th Sep 2020 Life
The events industry has definitely had its fair share of troubles over the last few months, but the more you look around, the more you’ll see that things are changing, and events are starting to be organised once more. If you are putting an event on yourself, you can’t simply advertise it and then see what happens when people turn up. This is something that has always been the case, but it is even more so in the wake of COVID-19 when extra measures need to be taken into consideration.
If you want to host an event and you want the result to be successful, here are some important points you’ll need to think about:
Marketing
Without successful marketing it will make no difference at all how amazing your event is or what fantastic surprises you have lined up; either no one will know it is happening, or not enough people will turn up even if they are aware of it. This is why your marketing needs to be well thought out and carefully planned.
There are many different ways you can advertise your event, including using social media, creating a video, posting up flyers, using email marketing, or announcing it (well in advance) on your website.
Whatever you choose, you must ensure you include some specific details such as:
- The time and date
- The theme
- Why you are hosting the event
- The cost
- What the attendees will see, hear, and ultimately get out of coming
Safety
The safety of your guests has to be foremost in your mind, and you will need to implement specific measures to keep everyone happy and ensure nothing goes wrong. Social distancing is clearly going to be something that has to be considered, and making sure there is enough space for people to enjoy the proceedings and not become too close to other people is crucial.
Depending on the type of event, you could also hire security guards, make sure there are first aid stations around, install a ticketless parking system, and check that your attendees’ payment details are kept safe by using specialist payment portals or implementing other online safety measures.
A Good Team
Even a small event is going to be difficult to organise and take care of all by yourself, and having a good team around you is going to be something you should consider. You can then delegate certain aspects of the event to those who are able to deal with them the best, leaving you to organise the overall party, show, concert, art exhibition, or whatever else you might want to arrange.
You will need to hire people you know you can trust, and this may well take some time, so don’t leave gathering your team together until just before the event is due to start. The earlier you can create your ideal team, the smoother everything will run, and the more successful your event will be. Even if you are going to outsource the catering, sound, or marketing, for example, it is wise to meet with the people who will be doing the work on your behalf so you know you are happy to let them be part of your event.
Choosing an events venue
Selecting an events venue is a crucial decision when planning any event, from a festival to a conference. There are many factors to consider when deciding on the best location for your event and those factors will depend upon the type of event you're organising.
The most important factor in choosing a venue is how many people will attend your event and your event format. Before thinking about a venue it's a good idea to define your requirements to make your search easier.
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