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Improving email marketing conversion rates

BY READERS DIGEST

12th Aug 2021 Life

Improving email marketing conversion rates

The percentage of consumers that take a targeted action after viewing your email is known as the email marketing conversion rate.

This is a crucial indicator for most marketers because it affects the effectiveness of your email marketing and your rate of return. New signup, a new purchase, a download, and so on are all examples of actions.

Overall, the typical rate is between 1 and 3 percent. This means that the vast majority of your visitors will not perform the action you wish. This is standard practice as not everyone who visits your website intends to buy. The figure may appear low, but it is actually rather good. Let's say you get 100,000 users and a 3 percent sales conversion rate. Approximately 3,000 of your users have bought a product.

Despite the fact that it is one of the oldest communication tools, it is still capable of offering significant conversions. You may expect a $44 financial return for every $1 spent on email marketing initiatives. One of the most noticeable advantages of email marketing is that it works fairly well for all types of customers. Emails are regarded as a serious form of communication by everyone from students to the working class. As a result, most researchers perceive everything submitted as an email to be relevant.

How to improve email conversion rates?

Everyone is attempting to obtain the same outcomes from email, and those outcomes are conversions, regardless of what business or what product or service is offered. There are several effective strategies that can be applied across industries to help enhance email strategies and increase total conversions from your email marketing.

A good subject line

Prior to actually clicking on the email, the subject line is the first element a recipient will see. If they are unfamiliar with your emails or your business, it can have a significant impact on whether or not they read the email. Its success determines the campaign's opening rates and, eventually, the conversion rate.

As a result, a good subject line must be interesting and intriguing while yet being genuine to the email's content. Play with several subject lines to see which ones your audience responds to the most.

You can try to include appealing numbers such as promotions or specials, utilize urgency to get the users to open it instantly, engage their interest with questions, or personalize it with their name.

Segmentation

You can write the best email in the world with the greatest subject line, but it won't make any difference if you distribute it to the wrong crowd. Segmentation is essential for ensuring that your emails are delivered to the correct recipients for increased conversion rates.

You must divide your users based on demographic data, browsing behavior, and previous purchases. This boosts the response and conversion rates of your emails by making them absolutely relevant to the recipient.

Whether you're promoting something or you want your user to do an action as a result of receiving the email, it has to be compatible with the list of people you're sending it to.

Personalization

Even while everyone uses email automation nowadays, that doesn't imply the emails have to seem as if they were produced by a machine.

Personalization, besides segmentation, is critical to the success of your email campaign. Personalization, in fact, raises opening rates by 26%. Instead of being seen as automated emails, it makes the emails seem like they're coming from a real person at the business.

Using personalized markers to inject elements like business name or personal name can increase engagement and capture a recipient's attention right away. Also, make sure you come up with a worthwhile deal. For online shops, free delivery, for example, can be extremely beneficial.

Engaging CTA

There are numerous ways to draw attention to a deal or a page within your email. It should be easy to detect and follow, whether you're using plain link text, an image, or a button.

The ideal thing to do is to use the email to present your consumers with a story and then let the CTA be the ending of it. Use words that clearly explain what action customers should do, such as "click here for" or "download today," so they don't become misled about where they should click.

 Maintain as much genuineness as possible. A strong call to action is a crucial aspect in determining the email conversion rate.

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