Website tips for startup success

For any new startup, there is no feature of your company more important than the website.

It can be challenging to convert visitors into customers, but there are a few basic tips for startups that should help you to find some success with your website, which will help you to hit the ground running.

Analyze the competition

First, it is a good idea to take a look at the websites of your competitors. This should give you an idea of what your website should look like and possibly what to avoid. In addition to your closest competitors, be sure to look at the industry leaders to see what works well about their website.

Incorporate the latest trends

Web design trends are constantly changing, and an outdated website will hold your business back from success. This is why you should learn what the latest web design trends and are and try to incorporate these into your design. Keep in mind that this also means that you should be looking to make edits and adjustments to your website on a semi-regular basis.

Make an immediate impact

It is said that you have just 5 seconds to make an impact and persuade a visitor to stay on your website. This means that you need to consider how you can immediately engage your target customer on the homepage, which might be achieved with:

  • An eye-catching photo
  • A call to action
  • Video/animation
  • Interesting color palette

Use digital marketing

Having a high-quality website is vital in these times, but it will not do you much good if you are not easy to find online. This is why you should enlist the help of a digital marketing agency like www.clickintelligence.co.uk as early as possible as they can help to increase your visibility online and direct more traffic to your website. Provided that you have a high-quality website, this should then help you to convert visitors into customers and find success with your website.

Add live chat or a chatbot

These days, consumers want to be able to have instant customer service without having to pick up the phone. You can achieve this either with a live chat feature or a chatbot, both of which can help you to improve customer service and increase conversions. Those without either will lose out to the competition, so this is key if you want to find early success with your startup.

These website tips should come in useful and help you to hit the ground running with your startup. The website is how you present your brand to the world, so you will want to put your best foot forward with a high-quality website that will appeal to your target customer.

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