Top 5 marketing automation tools to increase lead conversion

Leveraging marketing automation tools to increase lead conversion is quite an important aspect that every business should take serious to increase ROI.

You know it can sound frustrating to try a couple of strategies to drive traffic to a website only to discover that a barely 5%-10% of those traffic were converted, and sometimes even less.

Having an effective lead conversion strategy is synonymous to having an optimized web pages and content alongside constant engagement so they don't get distracted or interrupted.

Luckily, with marketing automation tools you can do just that.

In fact, about 80% of marketers claimed that marketing automation has helped them create more successful marketing campaigns with 64% asserting that email  automation is more important.

In this article, Hanna Schnaider outlines the top 5 marketing automation tools to increase lead conversion.

  1. Pardot

Pardot is an all-in-one marketing automation tool mainly for B2B that lets you supercharge your marketing analytics.


Armed with this tool you can be sure of the success of the following:


  • CRM integration
  • Email marketing
  • Lead nurturing
  • Lead scoring
  • ROI reporting


Pardot also has a Sales Engage feature that allow sales teams to shorten sales cycles and boost revenues faster.


But that's not all,


The tool comes with a targeted lead conversion strategies alongside detailed analytics, ensuring the monitoring and success of your marketing campaigns.


Pricing: The tool is recommended for B2B companies with a larger budget and hence price starts from $1250.

2. HubSpot

If you are looking for an all-in-one tool that does almost all the marketing moving parts for you, then try HubSpot.


They offer various services from contact management to customer service support and sales.


Favourite among smaller to medium size business, Hubspot is an inbound marketing platform that you can use to guide your prospects through their entire buying journey.


The platform exists with the goal of converting outbound leads to inbound ones. Hence, it's an effective lead conversion tool


Armed with this tool, an organization can easily and seamlessly:


  • Generate leads
  • Close leads and
  • Manage sales pipelines on autopilot


The tool offer some excellent technology that lets you rotate leads through different sales representatives and automate other boring task that comes with it.


Your marketers can also use this tool automate email campaigns, ensuring that cold leads are warmed and turned to paying customers.


With HubSpot, you can push your leads a little further in the pipeline so they get into the  proper buying trance where they make a buying decision.


And as rightly said, the tool does almost all the heavy lifting for your company.


Pricing: HubSpot offers a free version and starter package is $50 per month.

3. OptinMonster

Most business focuses on generating massive traffic to their website only to pay little attention to ensuring those traffic are converted to real paying customers.


While driving tons of traffic to your business is quite important, ensuring they get converted is more important.


OptinMonster exist with goal of ensuring you get more conversions from your marketing campaigns.


According to a blog post by the website, it was said:


"We believe that driving tons of traffic to your site is great, but the real secret to a successful business is growing your email list"



With this tool, you can create several campaigns which could be in form of Fullscreen, Floating Bars, Inline Forms and more


More importantly, you can use the tool to set display rules, ensuring that your marketing campaigns is properly targeted to a particular segment of your audience


After collecting emails from your visitors, OptinMonster works with the email marketing service available to properly place the leads into your email marketing campaigns


Additionally, you can track the success of your email marketing campaign by relying on the data available and make necessary adjustments.


Pricing: plans start at $19 per month for starters with ultimate growth plan at $99 per month.

Having an actual billing payment step is significant in the lead conversion cycle.


If at the point of payment your leads encountered a difficulty, there's a high chance you that you might possibly loose those conversions.


With good sales automation tool like InfusionSoft you can be sure of great performance without any hitch during the last phases of conversion


Infusionsoft allow you organize your schedules easily, increase sales, and save time.


Additionally, the tool make it easy to create and automate contact management, billings, payment communication, and follow-ups.


But that's not all there is to this tool…


You can also capture new leads and ensure they run through the created shopping experience


Pricing: price starts from $99 per month

5. Marketo

Marketo is one platform with a major focus on lead nurtuing and management that has been around for a while.


Similar to HubSpot, the company is equally focused on inbound marketing but with great interest in lead nurturing.


The same way you would trust Moz for SEO advice, Neil Patel for content marketing tips, Shopify for e-commerce tips and HubSpot for inbound marketing strategies, you can trust Marketo for lead nurturing and lead generation strategies.


For instance, Algonquin College used Marketo's platform to increase their lead generation by 71% every year while increasing sales by 18%.


This marketing tool allow you to drive earnings with lead management, mobile marketing and more. 


Marketo has some notable features which includes:

  • Predictive content: displays dynamic content in emails and on websites based customer segments and user interactions.
  • Predictive audience: platform tracks and predict customers that are likely to unsubscribe with an AI powered Adobe Sensei
  • Event management: sends automated emails that are prompted by customer actuons, builds target email campaigns using visual editor, etc.


Pricing: contact vendor for pricing


Final conclusion

According to research, 77% of companies notice an increase in lead conversions after implementing or using a marketing automation platform.


Do you need help choosing the right marketing automation platform?


Contact Fortyseven Software Professionals, our team of adept professionals can help you choose the best for your company.

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