The importance of visual content in today's digital marketing
Visual content has become an integral part of digital marketing in today's world. It is a powerful tool for engaging customers and conveying messages that are easily understood.
With the rise of social media, visuals have become even more important as they can be used to create an emotional connection with customers and boost engagement.
Visuals such as images, videos, infographics, animations, infographics and even memes can help businesses stand out from their competition by providing unique content that will capture attention. And if you use a workflow platform, such as Creative Force, for instance, to optimize your content you can get even more viable results. So it all comes down to having a good strategy that will take content marketing to a whole new level using visuals and other aspects of making content more relevant and more valuable to your audience.
Nowadays, online businesses and eCommerce stores can use different software solutions to empower content and exceed consumer expectations. After all, considering just how crowded and competitive the online market is, everything that can leave consumers in awe can be a great advantage. So with that in mind, let's have a look a the importance of of visual content in today's digital marketing landscape, with the right digital marketing company.
Creating more engagement with visual content
The fact of the matter is that humans are visual beings. That said, our brains can process visual information 60,000 times faster than it take us to process plain text. Therefore, it's only logical to enrich content with visuals, such as videos and images as much as possible.
From a business point of view, visuals are responsible for boosting engagement on any content piece you publish across multiple media channels, especially social media platforms where such things matter the most. In fact, you can boost views for your post up to 94% simply by adding interesting visuals and graphics to your content.
Not only that but content publications that contain both videos and images often favor 48% more views than publications without visuals. So in order to make the most out of visual content, it’s important to focus on creating high-quality visuals that are both visually appealing and informative. You can also use a photo studio management software to enhance visuals you'll implement in your content and even improve the visuals on your eCommerce store's website, for instance.
Moreover, using bright colors, interesting fonts, and eye-catching graphics to draw attention to your content can result in not only more engagement but also more conversions and ultimately more sales. So let's take product videos, for example. Around 90% of consumers claim that product videos are more than helpful in their decision-making process, while more than 64% of consumers claim they're more willing to make a purchase after seeing a product video.
The impact of visual content on first impressions
Visual content has a huge impact on first impressions and those are of the utmost importance. People are naturally drawn to visuals, and they can quickly form an opinion about something based on what they see. As a matter of fact, it only takes consumers around 50 milliseconds to form a first impression based on the visuals they see alone. So for example, this can mean a difference between visitors bouncing off or staying to explore further when landing you your website's home page.
That said, adding more visuals can better explain what your web pages are trying to explain, resulting in your target audience better understanding your brand messages. This is especially true for eCommerce store where visuals play a pivotal role in capturing and retaining customer attention. More often than not, business will use software to optimize and enhance visuals so that they can have a better impact on consumers and their first impressions.
It's all part of content marketing management as every customer counts and businesses will do what it takes to capture every lead the possibly can. Not only that but using visuals in both content and website pages encourages consumers to stay longer. The longer consumers remain on your pages the greater the likelihood that they might convert in some way or even make a purchase.
Visual content in product descriptions
if there's one place where visuals matter the most it's in product descriptions. Although consumers expect detailed information about the product, they still prefer to have high-quality images or videos of a product to help them form their decisions. Some businesses even leverage a professional photo studio to highlight their products the best way possible.
Furthermore, a photo studio is exceptionally useful in showcasing other people using or wearing a product in case of clothes or makeup, for example. Images are further edited using different software but the end goal is to truly impress consumers browsing product descriptions and influence their decisions.
In other words, product descriptions enriched with stunning visuals can encourage consumers to make the desired action, which is to make a purchase in most cases. Therefore, visual management is essential as the right strategy is needed. Going overboard with visuals can overwhelm consumers, while using too little visuals may leave them unimpressed.
Redefining content marketing with visuals
Content marketing has always been the bread and butter for the vast majority of companies operating online these days. That said, developing content marketing strategies often resembles lean manufacturing or even Agile software development as attention to detail is of vital importance and mistakes need to be avoided at all costs.
But when visuals began redefining content marketing, content became even more sophisticated and relevant than it ever was. Therefore, the use of a photo studio, software and other visual management strategies are just a tip of the iceberg in modern content marketing endeavors.
Consumers started expecting more and their needs are constantly growing. That's why online business always try to adjust their content using more visuals and by utilizing new software solutions that will help them optimize visual content to meet the current demand.
While that is all well and fine, visual content alone isn't enough to make the difference. In fact, content still needs to be high-quality, relevant, informational and even entertaining to produce the best results. That's why content marketing management on top of latest software and state-of-the-art technology is needed to craft truly unique content marketing strategies.
Loading up next...