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Pathos Communications: Who, what, when, where and why?

Pathos Communications: Who, what, when, where and why?

In a rapidly evolving world where effective communication is indispensable to organisational success, the need to drive positive narratives and images managed by competent hands is essential.

For many firms, having professional public relations firms in addition to in-house communications teams is a no-brainer business decision.

But not many PR firms are equipped to handle certain communication and public relations, especially for companies without deep pockets. For many organisations with PR needs, Pathos Communications is a beacon of innovation and results-driven strategies.

With its demand-driven approach and unwavering commitment to tangible outcomes, Pathos Communications is transforming the way companies engage with the media. By pioneering the “pay on results” model, the agency has helped startups, small businesses, and established brands achieve their communication goals with unparalleled precision and effectiveness.

An innovative public relations approach

Sigmund Freud's nephew, Edward Bernays, is widely regarded as the pioneer of the public relations industry. Over the past century, the business model in the field  remained relatively unchanged, with clients paying monthly retainers for strategy, planning, and consultancy, often with unpredictable outcomes.

However, this traditional approach has limitations for both clients and agencies alike. Recognising these constraints, Pathos Communications has embarked on a journey to reshape the industry. It has introduced a demand-driven PR model, carefully reviewing potential news sources and approaching only those clients with genuinely newsworthy stories. Before engaging with a client, the agency meticulously evaluates its offering to the media.

Many PR agencies tend to bundle strategic services with tangible deliverables, even when clients may not require them. This often leads to clients feeling disillusioned, perceiving PR as a “scam.” While agencies may have developed communication strategies, crafted talking points, and even provided media training, clients often feel that “nothing has been delivered” because they lack top-tier media coverage to showcase to their stakeholders.

Pathos Communications’ innovative “pay on results” model has garnered particular appreciation from startups and small companies that typically find long-term retainer models too expensive. Established brands also find value in this approach as they can handle their own strategy and planning aspects of PR in-house, seeking external expertise solely for execution.

“The traditional PR model can often be frustrating for clients because they are paying upfront without a guarantee of the results they desire,” says Omar Hamdi, the founder of Pathos Communications. “We wanted to change that by offering a results-driven approach where clients only pay when they see tangible outcomes.”

Setting itself apart from traditional agencies, Pathos Communications goes beyond securing media buying and coverage. It recognises that media assets are only the first step in the process. The agency, founded in 2019, focuses on leveraging those assets to optimise clients’ valuation, lead generation, marketing, sales processes, and even customer retention and repeat business. This approach ensures that every company, regardless of size or age, can derive tangible benefits from engaging with the media.

“Our goal is not just to get our clients published; it's to help them achieve their business objectives,” explains Hamdi. “We believe that PR should be a catalyst for growth and success, and our results-driven approach reflects that.”

Results first

By focusing on actual results, Pathos Communications has successfully attracted a diverse range of clients, including startups, small businesses, and prominent figures in the business world. Some of its notable clients include Publicis Groupe, the world's largest communications group; Jane Lu, a "Shark" on Shark Tank Australia; James Caan, a "Dragon" from the UK's Dragons’ Den; and Oscar-nominated Hollywood producer Frederick Marx. These partnerships testify to the agency's ability to drive meaningful client outcomes.

Pathos Communications has garnered glowing testimonials from a diverse range of clients who have experienced the agency's exceptional services firsthand. From high-profile brands to startup ventures, its clients have attested to the transformative impact of Pathos Communications’ results-driven approach

[Pathos Communications] is “the only firm I’ve worked with that stands behind their work to the point of not accepting payment until they deliver what is promised,” says Jonathan Bailor, a New York Times bestselling author. Leon Hady, the owner of Guide Education, commends Pathos for its strategic guidance and media optimisation, which significantly boosted his brand's visibility and market presence. 

Additionally, Publicis Groupe, the largest communications group in the world, lauds Pathos Communications for its ability to deliver meaningful outcomes and elevate its brand reputation on a global scale. These testimonials stand as a testament to the agency's unwavering commitment to client success and the tangible results it consistently achieves.

Pathos Communications’ expertise in crafting compelling narratives that captivated both investors and customers is much appreciated by many of its clients. 

“We are proud to work with a wide range of clients across various industries and sectors,” says Hamdi. “Each client has unique needs, and we strive to provide tailored solutions that align with their goals and objectives.”

With its head office in London, UK, and teams operating in the US, Canada, and Dubai, Pathos Communications boasts of a global reach. This enables the agency to work seamlessly across different time zones, catering to an international client roster.

Image of an office building in LondonPathos Communications Headquarters at 101 New Cavendish St, London

The success of Pathos Communications’ results-driven model has opened up significant growth opportunities for the agency. By continuously penetrating the global PR market and regularly evaluating its clients’ needs, Pathos capitalises on the growing demand for effective and value-driven PR solutions. The company also has plans to expand its “pay on results” offering to encompass other B2B marketing and communication services in the future, such as lead generation, social media management, and website content.

“In 1971, Bernays wrote that ‘Public relations helps validate competition in the marketplace of ideas’,” reflects Hamdi. “Our results-driven PR campaigns are effectively expanding that marketplace and increasing competition, both in the media and the industries that surround it.”

The PR agency's dedication to achieving tangible outcomes for its clients, combined with its commitment to innovation and adaptability, has positioned it as a trailblazer in the PR industry. As the world of communications continues to evolve, Pathos Communications remains at the forefront of shaping the future of strategic communication and brand reputation management. With its unwavering focus on results, it empowers businesses of all sizes to unlock the full potential of their engagement with the media and achieve sustainable growth and success.

In a competitive landscape where companies vie for attention and recognition, Pathos Communications stands out as a trusted partner, helping businesses cultivate positive brand positions and create positive narratives. 

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