How to use tech to keep customers coming back for more
In a world of constant technological innovation and evolution, there’s now a vast catalogue of tools that can make running your business easier. You just need to understand which tech is worth investing in for your company.
In other words, which products will most impact your bottom line? Your customers hold the key to this.
Here’s how you can use technology to keep your customers coming back for more, and even win new customers.
Make Everything Seamless
Customers hate dealing with repetitive systems and faulty processes. After all, time is money in 2019, and there’s nothing worse than having to wait for the cashier to fiddle with an old register to complete your order. If this becomes a regular occurence, it’s going to drive customers away, no matter how great your products are.
Fortunately, tech provides the ultimate solution in the form of a modern POS system. These hi-tech stations make is as easy as possible for customers to make payments, as well as housing additional features like inventory management and performance analysis. Many of these systems even operate offline, so you won’t be at the whim of your internet connection when it comes to customers making a purchase. Talk about seamless!
In 2019, customer service is an undeniably important feature of a successful business. In fact, 54% of all consumers say that they have higher customer service expectations than they did just one year ago, which means you’re going to have to be available across a wide range of platforms to keep customers happy.
Fortunately, CRM software is designed to help you stay in touch with customers in a number of different ways. From newsletter updates to customer support chatbots, this helpful software can make sure your business is always ready to field questions about lost orders and sold out products.
Foster Customer Loyalty
There’s nothing better for a burgeoning business than regular customers. Their loyalty translates not only into regular sales, but also word of mouth marketing, which is incredibly effective considering 92% of consumers believe suggestions from friends and family more than advertising.
By implementing something as simple as a loyalty program, you could see a serious increase in sales. 83% of customers say that loyalty programs make them more likely to continue doing business with certain companies, getting on this trend can make all the difference. Plus, with a modern POS system, you’ll be able to make signing up for a loyalty program easy, so more and more customers will jump on board.
Ask for Feedback
There’s nothing better than honest customer feedback when it comes to building your business. It can help you discover pain points that you had overlooked and improve daily processes you might not have realized are inefficient.
Whether it’s a simple rating feature on your POS system or an in-depth survey facilitated through your CRM software, getting feedback from customers is integral in running a successful business. Once you’ve got it, you’ll have to decide on how to act on it, but having the data is always more valuable than not having it, so be sure to take this step for your company.
There’s nothing more attractive to potential customers than being genuine and entertaining in your business practices. Having a little bit of fun, rather than being exclusively business-minded at every turn, can not only instill trust in your business, but also make customers just want to be a part of the excitement.
Now, we’re not going to tell you how to be genuine or have fun, as that would be a bit counter-intuitive. We will, however, explain that business software and technology typically have a number of unique features that can help you to engage customers in interesting ways. From exciting deals sent through newsletters to special offers on specific days, there’s a whole world of compelling features to take advantage of, and get customers on your side.
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