HomeInspireDown to Business

How To Successfully Promote A New Product


19th Mar 2020 Down to Business

How To Successfully Promote A New Product

Rolling out a new product is an exciting time for your company. It’s a chance to prove to others that you’re innovative and willing to accept a challenge.

Customers want to do business with companies who aren’t afraid to take risks and to step outside their comfort zones. Launching fresh products is your opportunity to show the world what you’re capable of and all the great ideas you have to share. The hard work begins when your product is ready, and you have to find ways to market it properly and get it in the right hands. 

Learn more about what you can be doing to succeed in this area and ensure a smooth rollout.

Communicate Details Online

You can successfully promote a new product by engaging with your customers online. Communicate the details with catchy phrases and messages and high-quality images. Use this helpful guide so that you can create a killer social media content strategy for your business and new product. 

You’re missing out on a large segment of buyers if you fail to share the details with your online audience. Think about running a social media contest whereby your followers have to send in a picture of them using your product in their everyday lives to help drum up excitement and interest. 

Host A Launch Party

Another excellent way to successfully promote a new product that you’ve created is to host a launch party.Invite people to come and check out the product for themselves in person. Be open to feedback and hearing reasons why your guests are or aren’t embracing your new invention. Make it a celebratory and fun event by having food and drinks, and let people get more hands-on experience with it. 

Work with Influencers & Bloggers

Sometimes it’s best to step away and not do all the talking and sharing yourself. Instead, work with influencers and bloggers who have a lot of followers and can get the word out for you. Build relationships with people who genuinely have an interest in your product, so that the information they share seems authentic and real. 

Update Your Website

Consumers love to interact with brands and conduct research on companies over the Internet. The first place they go to visit is a company’s website. Therefore, take the time to update your website with your new product information. Include relevant details such as pricing and reasons why someone would want to buy your product. If you have an online store, make sure it’s easy to purchase the item through your website. 

Target Existing Customers

You may also want to consider targeting existing customers when trying to promote a new product. They’re the ones who already do business with you and believe in you. Get it in their hands, in order for them to share the information with their friends and family members. You might even want to run a referral program so that your current customers are encouraged to get people in their networks to try your product out as well. 

Keep up with the top stories from Reader’s Digest by subscribing to our weekly newsletter.


This post contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you. Read our disclaimer

Loading up next...