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How to start a thriving home-based business - Lorenzo Green

How to start a thriving home-based business - Lorenzo Green
Lorenzo Green is already a self-made millionaire at the young age of 22. He is the founder of seven successful businesses that span different industries, including conferences, Saas, ad tech, education, agency, and hospitality. Yet, despite his tremendous success, he remains humble and down-to-earth.
In an interview, he attributes his success to hard work and determination. “I’m not someone who will sit in front of the computer the whole day and analyze data,” he said. “If you’re willing to work hard and hustle, you can achieve anything you set your mind to.”
His words are inspiring and provide hope for those who have big dreams but may feel limited by their circumstances. Many people have even started home-based businesses after watching his interviews.

Handling his conference circuit

Before the pandemic, Lorenzo was one of the most in-demand keynote speakers on the circuit. His talks were always well-attended, and his unique perspective on business growth was highly sought-after by conference organizers. However, when the pandemic hit, the conference circuit came to a screeching halt. Green was left with several cancellations and no clear way forward. But instead of letting this setback defeat him, he decided to pivot to virtual events.
He began offering webinars and online courses that allowed him to reach a larger audience than ever before. And although the transition hasn't been easy, he continued to thrive and deliver valuable insights to his listeners. In many ways, the pandemic has been a defining moment in Green's career that has shown his resilience and adaptability in the face of adversity.
He said, “The pandemic was a testing time for everyone. Initially, I was scratching my head about shifting the conference business online. But eventually, things fell into place. Whenever someone asks me about starting a home-based business, I ask them to figure out what they want to do. If you have a clear idea of your business, it’s only a matter of time before you accumulate your resources and start working.”

Managing online businesses

Many people think that home-based businesses mean working from home. And although working from home has a lot of benefits, it can also be a bit isolating. However, Lorenzo has found several ways to stay connected and motivated when working from home. For example, he makes sure to start his day at the same time each day and take regular breaks to prevent himself from getting too bogged down. He also tries to schedule at least one meeting or call per day, even if it’s just a quick catch-up with a colleague.
In addition, he makes sure to start early and wrap up his work by early afternoon. Lorenzo states, “A home-based business doesn’t mean you have to work all day. The most important thing is your family, and you should spend time with your kids and partner whenever possible. I not only spend time with my family but also play chess when I get time as it helps to clear my head.”
Lorenzo has already found his recipe for success. He now wants his peers to gather the courage to start a home-based business and work independently for the rest of their lives. Through his Facebook page, MRKTRS, Lorenzo continues to lead his followers and point them in the right direction.
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