Do you run a consumer facing business?

Sarah Hughes

If you do, then you’ll know how tough it is to not only attract new customers but to also build their trust and brand loyalty so they keep coming back to you time and time again.

A high % of retained customers is the gold standard dream for most businesses, so what can help you attract this type of customer in the first place?

First of all, does your business tick all of the following?

  • A commitment to providing high quality customer service.
  • Focused on the protection of your consumers.
  • Honest business practices.
  • Clear contractual information for your customers before, during and after a sale is made.
  • A robust customer complaints procedure and alternative dispute resolution process.

If it’s a yes to all of the above then one route to attracting and retaining the right customers for your business would be to become a member of a code sponsor within the Consumer Codes Approval Scheme.

The Chartered Trading Standards institute (CTSI) runs the Consumer Codes Approval scheme (CCAS) and the objective is to raise customer service standards by approving and promoting codes of practice through code sponsors, protecting consumers with higher levels ofcustomer service and allowing businesses to display the codes logo to reassure consumers.

The benefits to your business of joining this scheme includes:

  • When consumers see the CTSI approved code logo on your marketing materials and website when searching for businesses within your industry or sector they are reassured that you have a proven commitment to honest business and higher customer standards.
  • It enables you to promote your business as one consumers can trust which will give you an advantage over your competitors.
  • It improves overall consumer confidence.
  • Consumers can be confident that any approved business they choose has a proven commitment to their customers and that they will have protection above and beyond normal consumer law rights.
  • Belonging to a code sponsor will help drive up customer standards within your business sector.

Find out more about the Consumer Codes Approval Scheme for businesses.

CCAS continues to grow, helping over 83,000 consumers and supporting 52,000 business members in 2018 across 23 different consumer code categories across a variety of economic sectors. In the latest annual report 2018 it reveals that the work undertaken by the scheme continues to benefit consumers across the UK with a recovery of £3.7m in compensation for consumers via the complaints and dispute resolution mechanisms which code members subscribe to and a consumer spend of £47bn across all code members.

Find out more about the Consumer Codes Annual Report 2018.

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