5 Reasons why every company needs proper translation services

Globalization means that companies of all sizes—and from all sorts of fields—can tap into new markets faster, access foreign cultures, and attract new, specialized talent from across the globe. However, going global is not without challenges.

Firstly, the diversity in your workforce may create differences in cultural expectations and internal communication, as employees are likely to work in different locations and may have a different native language. Secondly, marketing products and supporting customers in new markets can create obstacles for your business due to language barriers and cultural differences.

Here’s the thing—many cities across the world are now global communities. As such, business success is only possible for organizations that can reach multicultural audiences and interact with clients effectively in the language they speak and understand. This is especially important for businesses and organizations in compliance-intensive industries such as financial services, scientific research, healthcare, travel and tourism, legal, and education.

So, if you’re planning to expand your business further globally, working with a reliable translation service is the best way to ensure your company’s communication is flawless and successful. With that in mind, here’s why every company needs proper translation services in today’s digital world:

Enhance brand awareness and visibility

A 2020 survey by CSA Research found that 40 percent of internet users won’t shop on websites that aren’t in their native language. In another survey by the same organization, 75 percent of consumers make a positive purchase decision when the product information on a website is in their native language.

According to Translated, businesses that translate their websites to leading international languages such as English, Chinese, Japanese, Spanish, German, French, Portuguese, and Italian gain access to 80 percent of worldwide online purchasing power.

These findings reveal one thing: it’s not enough to just market your products to a wider audience. If you can’t cross the barrier of language and tailor your website and marketing materials to your customers’ native language, they won’t understand your core brand message and values. And there’s a good chance they’ll move to a competitor who has invested in proper translations and can address them comfortably with greater accuracy.

Better business communication

As mentioned, success in the global marketplace means being able to not only implement effective marketing strategies but also reach different audiences and interact with them with greater accuracy. The truth is that no business can penetrate the global market without eliminating the language barrier.

Communication is crucial when it comes to starting relationships with new customers and maintaining existing relationships. Since the world has become a global village, everything that pertains to your business—from your business plans to your website to your product descriptions—should be translated to the target native language. This will help you avoid very unpleasant misunderstandings with global customers and employees. Plus, it’ll make your business more approachable and drive more sales.

Localization matters

A 2014 study found that 86 percent of localized mobile ads led to better conversion and click-through rates than their English counterparts. Additionally, statistics show that only 25 percent of internet users communicate in English, which means every company going global needs to translate its website and content to different languages to cater to the other 75 percent of internet users.

Your website is a sales and marketing tool that educates, informs, and inspires prospects and existing customers. Language localization allows you to adapt your company or organization to that country’s native language and culture, enabling you to get the most out of your target market. It, therefore, becomes easier to enter any foreign market when you’ve localized your business by translating your marketing collateral and website into the target language.

Ensure accurate and reliable translation

You probably already know that running a business requires one to be accurate and precise, especially when it comes to communicating to employees, customers, suppliers and other key stakeholders.

Although there are free online translation tools that you can use to translate your marketing content and website into different languages, they often lead to poor-quality results. You might cut down on the cost of translation and localization but you’re likely to end up with grammatical errors, clumsy language and cultural faux pas that may cause your company to lose sales.

The last thing you want is to have your audience misunderstand your brand message, product features, or services. As a global business, you can’t afford to create a misunderstanding or be unclear to your target audience, as it’ll make them feel reluctant to engage with your brand. The good news is that you can avoid all this with a good translation service.

Helps you avoid legal issues

Every company puts a lot of effort into creating high-quality products and services and providing the same to potential customers. However, to gain control over how what you offer is represented in a foreign market, you have to translate your business materials to languages that your target audience can understand.

Furthermore, most governments across the world require foreign companies to provide customers terms and conditions, business plans, and other important documents in the native language. It’s also worth mentioning that it’s a requirement that these documents are written using the correct language, with proper wording. Plus, they have to be highly precise and accurate. Mistranslations can easily lead to legal issues or lawsuits, which is why you need proper translation services.

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