5 Instagram marketing tips that work and help grow your brand
Are they wondering what you can do better at marketing your brand on Instagram? Here are five Instagram tips that actually work to help you grow your brand.
Back in 2010, when Instagram first came into the scene, it was just like all social media platforms back then: filled with photos of pets, delicious foods, and a lot of selfies.
Fast-forward to 2020: from a simple photo-sharing app, Instagram is now a full-on marketing channel with a lot of features that help brands and businesses to promote their products and services.
Today, the social media platform has over one billion active monthly users, making it the second most accessed network after Facebook. On average, Instagram users spend 53 minutes every day on the platform.
What's more, for the fact that it sees so many users and engagement, the platform is also loved by businesses. There are over 25 million business profiles on Instagram. And, 90% of Instagram users follow at least one business. Plus, 83% of these users also claim that the platform helped them discover new products and services.
So, if you want your brand to be discovered, you should be on Instagram. But how do you use this powerful marketing channel to grow your brand and attract followers? Here are five tips that work and will help you achieve your goals.
1. Switch to a business profile
If you want users to interact with your Instagram profile as with a business, you must give your profile that looks and feel. First, you should buy Instagram followers to provide you with that little boost you need to win some popularity.
Next, before you start making any step towards marketing your profile, make sure it is an Instagram Business Account.
How do you make your profile a business account? It's actually really easy. All you have to do is to go to your settings and click on the "Switch to Business Profile" option.
But why should you make this change? Well, the platform's marketing potential comes from all the great marketing features and tools it provides to businesses. So, there are a few great benefits you get when you switch to a business profile.
For example, on a business profile, followers can use the contact button to get in touch with the brand right from the Instagram page. What's more, a business profile also allows brands to create and distribute Instagram ads without using Facebook's advertising tools.
But, the best part of it all is that a business profile provides you access to the platform's analytics tools. This feature called Insights provides you with statistics about your followers or other Instagram's users' interaction and engagement with your posts.
2. Use Insights to assess your strategy's effectiveness
Once you've switched to a business profile, it is time that you start using the bonus features you got to improve your marketing game on Instagram.
One essential tool you should use is the Insights section that allows you to get an idea of how effective your posts and overall Instagram marketing strategy is.
Insights shows you statistics such as impressions, engagement data, and information about your followers and people interacting with your business such as gender, age range, location, and the times when they are the most active on the platform.
What's more, with Insights, you can also get specific stats on your posts for the week that show you how much engagement you had and how many impressions you have earned during that period of time. Plus, the stats will also help you see what your top posts were during that time and for which posts you should buy Instagram likes to make them look more popular.
Why is it important to use this tool? Because just like with any other form of marketing, Instagram marketing requires you to use analytics in order to improve your strategy. The better you know what your followers want to see and which kinds of posts make them engage the most, the more effective you can adjust your overall strategy to be.
3. Level up your video marketing game
If a picture is worth a thousand words, can you imagine how many words is worth a video?
Video marketing has created a lot of buzz for some years now. Internet users everywhere enjoy video content. According to HubSpot, 54% of consumers want to see more video content from the brands they support. What's more, 87% of marketing professionals use video as a marketing tool. So, video marketing isn't going anywhere anytime soon.
Now, Instagram is a fantastic video-platform these days. So, you should level up your video marketing game on Instagram to help you stand out in the feed of your followers.
Pro tips for video marketing on Instagram:
- Keep your Instagram videos 60 seconds long
- Use thumbnails
- Use subtitles
- Tag the products using shoppable posts feature
What's more, besides using videos that will appear in your users' feed, you must also take advantage of the Instagram story feature. There are 500 million daily Instagram Stories posted on the platform. Make sure that your brand is among all these stories to engage your followers.
4. Partner with influencers
Influencer marketing is another huge trend in marketing these days. In fact, so huge that 17% of companies direct over half of their marketing budget on influencers.
Here's the thing: people like recommendations when it comes to the products or services they want to buy. That is why influencer marketing is so popular.
How can partnering with influencers can help you? It enables you to get a wider reach. When you partner with influencers who already have an audience following and trusting them, your products or services get promoted to all these audiences.
So, partner with the right industry influencer and your brand will get in front of all those users.
5. Understand that timing is important
Timing is also really important in your Instagram marketing strategy.
Make sure you only post during peak days and hours, which, according to data, are Mondays, Thursdays, and the best times to post are between 8 AM and 9 AM.
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