4 Reasons why high-quality signage is important for businesses

Sponsored Content 13 June 2022

When it comes to signage, only a few businesses seem to truly understand how essential it is and how much of an impact it can have on foot traffic.

Some business owners get signage because they have to and try to spend as little as they can on it.

But think about the time major brands spend on signage. They wouldn't be spending that much money and time devising the perfect logo, colour schemes, and design for their signs if they didn't bring dividends, and you should follow their example. Let's take a look at a few reasons why high-quality signage is important for businesses.

Build brand awareness

The biggest benefit of signage and its main purpose is to create awareness about a brand. Building brand awareness is not easy and can be extremely expensive. Some brands spend millions on building their brands through TV advertising, sponsorships, and billboards. But you could start building awareness about your brand locally with nothing but an attractive sign and build from there.

Shortening attention spans

The team at SignSite (a leading signage company in Brisbane Australia) say that in 2022 with the shift towards digital marketing, it's more important than ever for businesses to have captivating signage to attract customers. And we have to agree here.

People are getting solicited left and right online and trying to get attention among the sea of other brands using digital marketing can be close to impossible these days. Nice signage and a complementing decor, on the other hand, could be enough to get a passing client to take their eyes off their phone and look at your business. Following good signage guidelines can give potential customers a sense of whether they should enter your store and internal signage can convince customers to buy your products.

Trigger a visceral response

Have you ever noticed how certain colours seem to be associated with certain businesses and industries? Financial services tend to be associated with the colour blue, for example, while fast-food restaurants will often use yellow and red in their signage and branding.

All of these are on purpose and the result of years and years of research. Yellow and red have been shown to trigger a hunger response in people. Blue, on the hand, is associated with trust, which is why so many businesses in the financial industry use the colour in their branding. Signage can be used to influence behaviour in many ways and could be all you need to get people to come through your doors.

It’s a cost-efficient way to market your business

A business can market itself with nothing but signage and branding. Don't believe us? When was the last time you saw a Starbucks commercial? Or a Hertz one? That's because their branding and signage did most of the work. Everything else comes with good service and consistency. So, if you don't have much money to spend on advertising, you should put everything you have into a high-quality sign first.

These are all reasons why good signage should be a priority for any business. Take the time to study different types and formats and don’t rush the process or you may end up with a sign that is either useless or detrimental to your brand.

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