How this dating app is breaking all the rules


2nd Jul 2019 Wellbeing

How this dating app is breaking all the rules

The Inner Circle is a dating app you may have already heard of, but what you might not know is how its opposite approach to other dating apps is disrupting the entire game of online dating.

How is it doing this?

By trying to get you off your phone as soon as possible, and ending online dating altogether.

People seem to be getting a bit sick of looking at their phones all the time, and this is an opinion that doesn’t seem to be changing anytime. As an app, this presents a fundamental issue to The Inner Circle’s entire business model, so rather than panicking - it’s embraced the offline and designed the app from the ground up to get you outside and on a date as fast as possible.

It's done this by getting rid of swiping and gamification tricks to hook you and instead presents a selection of genuine singles who actually want to go on dates - combining the very best of online and offline dating.


As soon as you open the app you will only see profiles that are in theory already a quality match. Each user is verified by a real person before being shown on the service, profiles are then shown to each other based on their lifestyle and interest match, so the end user only sees people that they would have swiped right on anyway, saving a lot of time and potentially bad experiences.

Once you’ve started chatting, every other feature on The Inner Circle is about meeting in real life. It has the most popular bars, clubs, and restaurants in its “Spots” section, and they’re even ranked by popularity with other users. You can see who shares your love for the same bar and connect with them directly and invite them for a drink there, which means no panicking about the date activity and instead spending quality time getting to know someone new.


The final gift in its arsenal is its own exclusive events. These aren’t the awkward speed dating nights you’ve had nightmares about, they are full-blown parties with hundreds of single’s partying in the most sought after venues. App members rate these as the most fun part of The Inner Circle, as they combine all the benefits of meeting someone in real life with the ease and convenience of apps, embodying the company's approach. They’re regularly held in cities across the world at unexpected and exclusive venues.

This is why The Inner Circle is proving so disruptive, it’s where you can find a match in minutes and have all the tools to set up a date on the spot. Don’t like chatting at all? You can gain access to events in seconds and won’t have to wait for someone to show up in real life.

You can register for The Inner Circle for free here.

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