fourfive: Creating a CBD and nutrition brand with provenance

George Kruis, ex Saracens, England and British and Irish Lion and Dom Day, ex Saracens and Welsh international met when they were teammates at Saracens, between them they had accumulated more than 14 major operations from injuries suffered on the rugby pitch. It was during a spell, back in 2018, when they were both injured that they began to discuss alternative treatments for recovery and pain relief - beyond traditional prescription drugs.

While both Kruis and Day had heard from numerous sources about the anecdotal benefits that CBD oil could bring from helping with recovery from injury to better sleep, they were hesitant to try it as there were clear links to cannabis and banned substances which could be problematic because as professional athletes they were tested regularly.

As they began to look into the industry in more depth, it became clear that there were many CBD products on the market with numerous companies springing up from nowhere, literally overnight, the industry was unregulated and this presented them with an opportunity. The opportunity in front of them was to develop a brand and provide the highest quality CBD product possible, with a provenance that not only professional athletes but anyone looking for CBD could take and trust. Taken from their rugby playing numbers fourfive.com was born and the two professional athletes, turned entrepreneurs, assembled a team to develop a range of the highest quality CBD oils, CBD topicals, and CBD capsules. Since launching in late 2018, fourfive has been regularly used by many 1000s of customers including many prominent household names from the world of sport, but fourfive isn’t just for athletes - it’s for anyone. The result is one of the most trusted CBD brands on market which can be found both online and in good highstreet retailers.

But what is CBD? and how can it help you?

CBD, short for cannabidiol, is a compound derived from the hemp plant. Not to be confused with the marijuana that some people smoke. Cannabinoids like THC and CBD interact with the human body via the endocannabinoid system, or ECS for short. The ECS is responsible for regulating bodily functions like sleep, our immune systems, as well as mood. However, where THC produces a ‘high’, CBD is entirely non-euphoric. This has made it a very popular and a legal option for many looking to incorporate it into their lifestyle to balance their health and wellbeing.

Scientists are only just beginning to discover the benefits of CBD oil and it’s only in the last 30 years that the widespread importance of the ECS to health has been better understood. What we do know is that our bodies make unique endo-cannabinoids from the fats found in cell membranes. These cannabinoids interact with receptors located around your body and help to regulate a wide range of functions. Like anything else, poor lifestyle choices, diet, ageing, stress and injury can all take their toll and hinder the body’s ability to regulate endocannabinoid levels. fourfive is a natural, plant-based supplement that may help “top-up” the endocannabinoid levels and balance your ECS.

Why you need to trust your chosen CBD brand

Not all CBD products are made equal. Some contain contaminants, which are most likely unintentional but exist nonetheless. These can include mould, heavy metals, or pesticides. Some companies have been known to add synthetic cannabinoids to increase the weight or strength of a product.

Thankfully, in today’s market, you can test the credibility of a brand by their third party lab tests. If a company doesn’t have one, then we recommend looking elsewhere. fourfive provides a third-party lab report with all of our products for complete transparency. This same practice should be present for each CBD company that wishes to sell to a consumer. If they don’t, you could be rolling the dice on your health.

fourfive applies the same quality principles to vitamins

But the story doesn’t end there. Not content with providing the best CBD on the market, fourfive recently launched a range of vitamins and supplements with the same principles of quality products that it follows with its CBD range. The same world leading scientists that formulated their CBD line took a look at some of the vitamins available on the UK market. Surprisingly, they found that many well known brands contained chalk as a filler and weren’t easily absorbed by the body. fourfive’s range of vitamins have been optimised for absorption and contain only the best ingredients.

For more information about CBD and vitamins please visit the fourfive.com website.