Exploring the culinary landscape: anticipating 2024 Food and Beverage Trends
21st Dec 2023 Food Heroes
2 min read
It’s been a time of unprecedented change in the UK food and beverage industry. As consumer demands evolve and technology marches on at pace, hospitality businesses need to adapt to stay competitive.
As we move into
2024, the latest trends in the Food and Beverage Industry
will heavily shape the sector over the next 12 months. As with all trends,
these will present both challenges and opportunities for businesses operating
in this fast-moving sector.
Health and Wellness Remains Paramount
Consumers have become far conscious of their health in
recent times and this trend will continue to drive the food and beverage sector
in 2024. Many people now prioritise well-being, and demand food and drink that
not only tastes good but benefits their health too. Foods enriched with
supplements like vitamins, minerals, probiotics, and omega-3 fatty acids will
increase in popularity as part of this wave. This phenomenon is also driving increased
“personalisation” of food – expect to see personalised meal kits designed to
cater for individual health requirements become prevalent through the year.
Plant-Based Products
The plant-based movement has been around for a long time,
but it has broken through into the mainstream enormously in the last few years.
Meat eaters are now increasingly becoming flexitarians, vegetarians,
and vegans too! With more consumers seeking alternatives to meat, the amount
and quality of plant-based options continues to grow, and this trend will be
present again in 2024. Technology has delivered many alternative protein
sources such as “mock” meats and yet more innovative products will launch
through 2024 in response to the growing demand.
Ethics and Sustainability
Sustainability and ethics are key drivers of consumer
choices in the UK, and these will strongly influence the food and beverage
industry in 2024. Increasingly, producers must show that their goods are
produced sustainably, with a focus on reducing carbon footprints, and keeping
waste to a minimum. Packaging has become a major consumer concern, and
excessive, unnecessary packaging has become most undesirable. Meanwhile, using
recyclable and compostable materials are a must. Ethics is also of vital
importance to consumers – high on their list is animal welfare, fair trade, and
supporting local farmers and producers. “Farm to fork” provenance will be even
more important over the next months and years.
Global Flavours and the Rise of British Fusion
The UK’s diverse population and historical connections
across the globe have influenced food and beverage trends for decades. Ingredients
and dishes from all over the world now form part of the average daily home menu
in the UK. People have more adventurous palates than ever, with Middle Eastern
and African cuisines now making inroads into our meal choices. These flavours
will continue to tickle UK palates in 2024, but the major trend over the next
months will be “British Fusion”, where British staples like roasts, pies and
even the great English breakfast are given an imaginative twist with spices and
ingredients lifted from global cuisines.
Convenience and Value
While consumers seek healthy, sustainable and interesting
culinary experiences, old trends like convenience and value will continue to be
crucial in the food and beverage industry in 2024. As our time seems to be more
and more at a premium, ready-to-eat meal kits and ready-to-cook meal solutions
will become even more popular. But quality will be paramount. And as the UK
continues to labour under a cost-of-living crisis, pricing of products will
continue to drive purchases. With the industry having to deal with the rising
costs of raw materials, energy bills and labour issues, businesses in the
sector will need to innovate to do all they can to capitalise on the emerging
trends in 2024 while ensuring their products remain affordable!
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