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What’s the right price to pay for a bottle of wine?


1st Jan 2015 Drinks

What’s the right price to pay for a bottle of wine?
Do reduced priced wines make a better bottle or should you be forking out a little more? It might be the most difficult wine question in existence, but we can help.
Ever splashed out on something fancy with a picture of a château and lots of French you couldn’t understand, and been underwhelmed? We’ve all bought something on special that looked too good to be true and indeed it was.
When it comes to wine, the grapes which make the very best only cost a few pound more per bottle. If this is the case, what makes wine so expensive, but not necessarily impressive?

Why is wine so expensive?

The prices start mounting when the middlemen get involved. Things like heavy glass, fancy labels and seals all add to the expense but certainly aren't anything you can taste. 
The big commercial companies spend a fortune advertising particular brands, and there are no prizes for guessing who actually ends up paying for these costs. But you’re also fooling yourself if you go too cheap. If too many costs are cut, then you can expect to lose a lot of quality. 
It may seem like a lose/lose situation if you don't have much wine knowledge so here's a juicy little nugget of insider info to get you started:

Tips for choosing better wines: 

When it comes to wine, a small step in price means a leap in quality and taste
By spending £8–£10 for a bottle of wine you're actually getting more than double the quality of wine than a £5–£7 bottle. Sound too good to be true? It's not.
In a £5.50 bottle of wine: 
  • £2 is duty
  • £1.10 is VAT
  • £1.40 goes to the retailer
  • £0.65 is shipping, glass, label and closure.
That means only £0.10 to the winemaker and only £0.20 is spent on producing the wine. It's not then difficult to see that the slightly more expensive bracket ensures a more satisfying drink.
This is the perfect zone; you get the best wine for you money without paying too much, or too little.

Why not give it a go?

To save you the trouble here's a £40 Naked Wines voucher to use on The Goldilocks Case (pictured below), where that little bit more goes a long way! All the wines are provided exclusively by Naked Wines. Use your £40 off a case of sweet spot wines, and judge for yourself.