5 UK hotel programmes tapping into the sleep tourism trend
BY Ronny Maye
18th Apr 2024 Places To Visit
4 min read
A new travel and wellness trend, sleep tourism is on
the rise globally and here are some hotels to visit with special sleep
programmes in the UK
With sleep tourism having a moment and in the spotlight for 2024 travel
trends, hotels around the globe are meeting guest demands to
prioritise sleep with elevated amenities and rejuvenating bedtime routines.
What is the sleep tourism trend?
From work and meetings to children and household tasks, people are
contending with day-to-day responsibilities and obligations that can impact a
restful slumber. Many find that breaking away for even a night can be
beneficial.
So, what is sleep tourism? It’s as simple as it sounds. People are
travelling or embarking on staycations to sleep. We want a good night’s rest,
and hotels across the globe are listening. As the trend continues to grow,
hotels are developing different programmes and unique amenities to help guests
fall asleep faster and stay asleep longer.
Hotels are trying a myriad of antics to lure guests. Some amenities
include aromatherapy, eye masks, non-alcoholic wind-down beverages, and sound
machines. At more elaborate properties, guests can opt for sound baths,
meditation, breathwork techniques, massages, or mineral soaks to induce sleep.
The power of sleep is merged with technology as some hotels turn to smart beds,
sleep analyses, or blinds that automatically open to awaken guests to natural
light or sounds. Several sleep programmes turn to nutrition and alcohol-free
options to promote rest.
No matter what you’re looking for, there is a hotel with a sleep programme
for you. Here are our favourites across the UK.
1. A Perfect Night’s Sleep Package at The Hastings Hotel
The first element to achieving a good night’s sleep is in the bedding. A
comfortable mattress, luxury linen and the perfect pillow combination are the
highlights of the Perfect Night’s Sleep Package across the Hastings
Hotel brands.
"Each room features a Cloud Bed, equipped with a deep pillow layer to make guests feel like they are 'floating on clouds'"
Each room features a Cloud Bed, equipped with a deep pillow layer to
make guests feel like they are “floating on clouds.” Snuggle into the luxury
linen crafted by Vision
Linens. In a partnership with Woolow, you will
get wool pillows that boast the perfect firmness level, neck support and
thermal regulation while you sleep. The room will also have a customised pillow
spray from the wellness brand I AM SELF-CARE. You’ll
have no trouble falling fast asleep with fragrance notes of rosewood,
ylang-ylang, and lavender.
2. Linger and Dreem at The Twenty-Two
Located in the upscale Mayfair area of London, The Twenty-Two uniquely
blends elegance, sophistication and tranquility in a 31-bed hotel. As a smaller
hotel, you’ll encounter fewer disruptions throughout your stay. That alone will
help you comfortably rest all night.
After exploring the city, tuck into a new bedtime routine with their
multi-sensory sleep experience, Linger and Dreem in a partnership with Dreem
Distillery. This is perfect for guests who like incorporating
CBD-based products into their wellness routines. In the comfort of your suite
unwind with a full-body massage and CBD botanicals. The real treat is the
accompanying in-room sound healing session. I’ve had a few sound healing
sessions, and within minutes I found myself relaxed and nodding off to la-la
land.
3. The Sleep Sanctuary package at The Laslett
What looks like an ordinary row of townhouses is a boutique hotel of 51
guestrooms and suites, with a unique spin on wellness. The
Laslett in Notting Hill has just launched The
West London Sleep Sanctuary package, promising the best sleep ever.
"There’s no need to rush as late check-out is included in your stay"
As you prepare for bed, melt the day away with luxury skincare products,
such as cleansing oil and overnight masks from Votary.
Bedside, find a selection of books to deter you from distractions such as
television or doom scrolling on your phone. As a nightcap, the onsite bar has
handcrafted mocktails or you can indulge in a cup of cacao
sleep tea, available in the room. The
Drowsy silk eye mask feels like little clouds
on your eyes as it blocks all light for an uninterrupted slumber.
The real perk here? There’s no need to rush as late
check-out is included in your stay.
4. Sleep Matters by Chuan at The Langham
Langham introduced
their sleep wellness programme, Sleep
Matters by Chuan, in partnership with the World Sleep Society. Using
the Five Elements theory from traditional Chinese Medicine, you can enter a
state of relaxation through breathing exercises. These exercises complement the
featured sleep-inducing spa services such as the signature facial or CBD
massage.
The Sterling Suite has a virtual personal trainer if you fancy a
pre-sleep workout. You can also request a yoga mat or weighted blanket from the
front desk. Other wellness amenities in the suite are cushioned sleep masks,
bedtime readings from Healthier Sleep Magazine, and a curated music
playlist.
Whatever you choose, you’ll awake refreshed and ready to take on the
day.
5. Try Cocoon Sleeping at The Zedwell
It may seem difficult
to create a sleep oasis in a city centre amid 750 guest rooms, but Zedwell
has mastered just that. They are the first sleep-centred
hotel in the UK.
"Creating a sleep oasis in a city centre, The Zedwell is the first sleep-centred hotel in the UK"
While most guests will
book a room based on views, here, you will experience windowless and soundproof
rooms to mitigate any distractions from sleep. Fret not, the rooms have ambient
changing colour lights and aromatic scents to help transition you from day to
night. The private sanctuaries, called cocoons, mimic nature with oak finishes
and are reminiscent of hostel-style lodging.
You can choose a room
that sleeps any number of people from solo travel up to groups of eight. The
cocoons have luxury linen and rainfall showers for the ultimate nature-like
experience.
Bonus recommendation
As a bonus recommendation, The
Cadogan in London offers sleep hypnotherapy. Sleep expert Malminder
Gill leads you in a sleep-inducing meditation session that
can be paired with a weighted blanket or a personalised selection from their
pillow menu.
As the trend continues to grow in popularity, we hope you’re able to tap
in and start getting the sleep you deserve.
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