Nicola contacts the winners to tell them the good news when they've won. She also organizes payment to the winners, either by electronic transfer or cheque. And she organizes other prizes, too. We've given away televisions, home cinemas, iPods, shopping sprees, hampers, digital radios, laptops and cars!

When Nicola first joined the company she was surprised to find out that Reader's Digest invented prize draws and has been running them for 40 years. That's a lot of winners.

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