Thames Valley police force has released a simple but effective video that compares sexual consent to making a cup of tea.

The simple campaign, entitled Consent: It’s as Simple as Tea, aims to raise awareness of what sexual consent really means. It was created as collaboration between Thames Valley police force, the Thames Valley Sexual Violence Prevention Group and blogger Rockstar Dinosaur Pirate Princess.

A voiceover plays while genderless cartoon figures act out the process of making tea. “If they are unconscious, don’t make them tea. Unconscious people don’t want tea and can’t answer the question ‘do you want tea?’ because they are unconscious.”

Speaking to The Guardian, Detective Chief Inspector Justin Fletcher said, “The law is very clear. Sex without consent is rape. Awareness of what sexual consent means and how to get it is vital.”

The video comes amid global conversations about what constitutes consent, as news broke that Cambridge University is considering making consent classes compulsory in a bid to curb incidences of sexual violence.

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